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Social Media and Email Marketing: Highlight your Brand Online

Author: Karen Barney

Social Media and Email Marketing: Highlight your Brand Online

Description: At this very moment, clients, customers, and business prospects are all chatting with each other online. People are updating their Facebook statuses, responding to blogs, tweeting on Twitter about how great their day was, or maybe sharing video links and movie clips from YouTube. In this modern digital age, people are constantly communicating, chatting and sharing information. Do you want to be a part of their social parley, or get left behind? This article will describe some ways for you to increase your online marketing efforts by leveraging social media and email marketing.

Social media and email marketing play a very important role in customer engagement these days. Social Media Marketing is an excellent way for you to share relevant content in building customer relations, and can also help grow your email database. These two internet marketing tools, along with an SEO-friendly Web Design, will help create a strong marketing mix for your business.

Email Marketing and social media work differently and in their own unique ways. Social media offers public conversations as a sort of ‘forum’ where virtually anybody can comment, share their thoughts, and offer information. It is timely, quick, fleeting and interactive. Posts on a social media site continue to flow downstream together with all other messages. Therefore, if you update your status in the morning and your potential customers go online at night, there is a good chance that these people may not ever see what you posted.

Emails, on the other hand, allow for more intimate conversations with your clients. When a person opens an email newsletter, you get to have an undivided moment of his or her time. Another benefit of emails is that they feature permanence, and therefore readers can always browse through their in-box if they wish to revisit your email.

While social media generally tends to be characterized by the sharing of content and members that engage in friendly business/personal conversations, email marketing tends to take the conversation to the next level of engagement. Here are some tips for you to make the most of this excellent online marketing combo:

--Be aware of where your customers are. You don’t know where to find potential clients unless you test the different social media waters and search for them. People have different social media cravings. There are others who enjoy live feeds over Twitter or occasional Facebook posts. Professionals and businesses may be more updated at LinkedIn.

--Build your business’ online presence through an email marketing list. Take advantage of your email list to jumpstart your very own social media presence by inviting clients to become a fan of your Facebook fan page or follow your thoughts on Twitter.

--Repurpose your previous newsletter content. Always keep in mind that content is still supreme over all. You really don’t need new content every now and then to engage people on your networking sites. Create article snippets and then share a link that archives your newsletter.

--Increase your blog visits. Think of social media and email newsletters as satellites to your blog or site. Include links to your social media post but don’t overdo it. Never sell services/goods all the time!

--Invite customers to sign up for your mailing list. Take advantage of your email list by establishing an online presence and use this social media visibility to sign up people for your mailing list.

Article Source: http://www.articlealley.com/article_1943144_3.html

About the Author: I became interested in Internet marketing during my last year in college. After graduating from Babson College with a marketing degree I took on several jobs working for Internet websites as a consultant on how they could improve their outreach. I thinksthat the best way to help a business of any size is by expanding its horizons on the web.
 As a mother of 2, I found a way to work from home through the Internet and not leave my kids alone. I believes that a mother can do both work and take care of her family. I have been recommending online jobs for housewives and people who work at home for many years now. This is a way that I can balance the two passions of my life, family and internet marketing.